21923 - SCTE Broadband Aug2023 COMPLETE v1 (1)

50 Vol. 45 No. 3 - September 2023 Issue video quality settings based on their device and network capabilities can significantly contribute to energy savings. Within the industry where awareness is already high, these recommendations may well land, but without the heft of a government campaign aimed at the public, the Greening of Streaming has a job on its hands. The project is in discussions with Parliament currently. Robinson’s sheer determination has a lot to answer for; in a few short years he has gained the consensus of competitors across the marketplace, all of whom recognise the benefits of getting behind the Greening of Streaming. One area Robinson is particularly keen to push is the importance of measuring and reporting the environmental impact of streaming platforms. This involves tracking energy consumption, carbon emissions, and other relevant metrics. By making this information accessible to the public, users can make informed decisions about their choice of streaming services and motivate service providers to adopt sustainable practices. When a new industry emerges, industry bodies always pop up to promote, lobby and support the players. The Greening of Streaming is no different, but it is more than a dusty, policy-led trade association. The SCTE is delighted to support such a worthwhile initiative and wish Dom Robinson and his team the very best for the future. Greening of Streaming will be at IBC, presenting the four cornerstones of the LESS Accord (Low Energy Sustainable Streaming) on September 15 in Room E-105 from 3pm-5pm, followed by drinks at The Beach. Spaces are limited. from the industry Please register your interest in advance via: www.greeningofstreaming.org/less Sustainability I N F O C U S