21923 - SCTE Broadband Aug2023 COMPLETE v1 (1)

72 Vol. 45 No. 3 - September 2023 Issue our side for a service that ultimately isn’t really used much anyway. A lot of people think it’s a good idea, but in the end realise they don’t need it, because freeze frame detection is kind of useless. We have found that nearly everybody turns that off immediately. Color frame detection, black frame detection, silence detection are, on the other hand, super useful. How much are we going to sacrifice in a couple of years to train systems? The business is changing all the time and you have anticipated that change well before the rest of the industry. SF: The reason I like this industry is because some super brilliant people are part of it. These amazing minds keep on pushing the limits of what’s possible. One company we work with has gone way above and beyond anything that anybody else is doing in the industry right now; I am so proud to say we are part of this. What they are doing blows my mind. They have tons of VB440s to manage their workflow and to validate, because when Steven Spielberg is sitting there, things have got to work and there is of course no compromise. I can envision an interesting future; imagine being on a set and uploading your media files directly to the data centre. You will then need a clear interface to understand that everything’s fine. That’s where the VB440 comes in. Of course, you can use all the very advanced HDR capabilities of the VB440 on the studio set as well. So that the lighting director can go around with an iPad, checking lighting levels, and record directly onto the data centre. You don’t seem constrained creatively by what’s gone on in the past. You’re completely willing to rethink it all. SF: That’s the beauty of software, because there is nothing we just can’t do. Computers are just getting better and help with all those practicality issues and interface speeds are going up. It will just evolve into better stuff. That is a very big lesson for everybody. from the industry