21923 - SCTE Broadband Aug2023 COMPLETE v1 (1)

99 Vol. 45 No. 3 - September 2023 Issue providers have a major challenge to retain, and grow, their subscriber base. That is why churn reduction techniques have become highly valuable in today’s streaming battles.It costs less to keep a subscriber than to acquire a new one. Modern SSAI solutions help fight churn. It has been found that almost all churning subscribers watch less and less gradually before they leave. SSAI mechanisms can target subscribers as they watch less with subscription promo offers or ads about interesting upcoming content to keep them engaged and enticed. Operators that have implemented such mechanisms have succeeded in reducing their churn rates. Conclusion SSAI technology is critical in re-shaping the way content is monetised. And it is not only beneficial for content or service providers; it also adds key benefits to advertisers and viewers. OTT services often differentiate themselves with personalisation features, and SSAI plays a key role in these workflows. Ateme’s SSAI solution overcomes ad blockers, generates accurate and trustworthy granular reporting, perfects the user experience and increases ad reach and revenue. Your first-party data is your advertising’s hidden treasure. A strategic approach to collecting, storing and activating it will help increase your advertising revenue and captivate your audience with more personalisation features. technical For more information, see www.gft.com