21581 - SCTE Broadband August2022 COMPLETE v1

30 Vol. 44 No. 3 - September 2022 Issue from the industry For more information, see https://bridgetech.tv/ of the providers’ analytics and monitoring setups - facilitates monitoring of IPTV, OTT or both, meaning that providers can engage in a transition from one to another at their own pace, confident that seamless monitoring will be facilitated regardless of the way in which content provision is coordinated. Speaking of the IP-centric focus of Bridge Technologies in general, Chairman Simen Frostad said: “One can’t help but feel a particular sense of pride when you’re working with the broadcasters of your own country; after all, these aren’t just clients, these are the household TV names that we grew up with - their jingles and their logos are ingrained in the heart and mind. “And of course it’s important to us that the country’s broadcasters as a whole echo our own mindset in terms of IP as the future - and now, increasingly present - of broadcast: because if you can’t convince the industry on your own home turf, where can you?” In relation to the increasing further progression from IPTV to OTT in the Norwegian landscape and Bridge’s own role within that, Frostad said: “Our new 6.1 rollout is crucial to assisting the rise of OTT, not only because of the flexibility it gives by harmonising provision across appliance, embedded and software-based probes, but because it extends OTT monitoring to up to 1000 OTT streams per probe. That gives extensive monitoring capabilities to broadcast providers in Norway - and allows them to not only provide in-the-moment operational reliability, but to make longer-term strategic decisions based on meaningful knowledge about how their OTT restructuring is performing.”