20587 - SCTE Broadband Feb2020 COMPLETE v3

40 Vol. 42 No. 1 - February 2020 Issue The evolution of broadcast production and the advantages of leveraging cloud technology to transform workflows and overcome issues arising from legacy infrastructures. By Rick Young, Senior Vice President, Head of Global Product, LTN Global Digital Video Solutions The IP Evolution of Broadcasting Despite being a relatively recent phenomenon in broadcasting, smart IP technology is having a profound impact on the industry's workflows and operational processes. Cloud solutions are enabling faster deployment, enriching video acquisition as well as expanding delivery and distribution capabilities for media companies. Machine Learning is also playing a large part in how broadcasters curate content and streamline monetisation. As traditional broadcasters adapt to the digital era, the transition to IP infrastructure is providing the right frameworks to not only overcome the legacy challenges facing the media industry today but also to deal with the challenges of the future. Agile live production Configuring the hardware for live production is often a time-consuming and labour-intensive process. Even a small-scale production, such as a live news report from a remote location, can often require setting up satellite newsgathering vehicles that can be quite expensive and anything but instant. We will see growth in field IP transmissions as more broadcasters continue to transition to IP workflows that are from the industry Rick Young is a media technology and services executive with senior leadership experience at news organisations, content owners and technology providers ranging from start-ups to global brands. Throughout his career, he has focused on the crossroads of media and technology from both content creation/ delivery and consumer experience perspectives. Rick Young, Senior Vice President, Head of Global Product, LTN Global We will see growth in field IP transmissions as more broadcasters continue to transition to IP workflows.

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