13430_SCTE_Broadband_Aug2018_COMPLETE_PRESS

66 Vol. 40 No. 3 - August 2018 Issue Commercial subscribers represent a significant opportunity for CATV operators to grow their revenues quickly, with immediate returns on investment. A large percentage of the commercial market revenue resides with customers who are looking for more bandwidth scalability and flexibility. With today’s fibre to the business solutions, MSOs are well- positioned to deliver fibre services to these customers by leveraging their existing assets. By Vanesa Diaz, Market Development Manager EMEA, Corning Optical Communications technical Fibre to the Business Opportunities and Challenges When it comes to deploying fibre to the business (FTTB), MSOs have traditionally faced two significant challenges. First, many operators find they don’t have enough fibre in their networks to dedicate fibre pairs to every potential business customer and still support the growing network demands of residential services. At the same time, running new fibre from the headend or hub to potential business customers can be a cost-prohibitive solution. Today, there are a number of cost-effective alternatives that are enabling MSOs to deploy fibre to the business using their existing fibre plant. Let’s explore three of the most common fibre to the business architectures and their associated link losses. Home run The most common FTTB architecture deployed today, the fibre home run uses spare or “dark” fibres to feed each individual business. Vanesa Diaz ismarket development manager, EMEA, for Corning Optical Communications, responsible for developing competitive response for the EMEA market and specialising in fibre access networks for mobile andMSO operators. Diaz is a frequent speaker at international conferences and has authored several papers and articles in the telecommunications industry. Before joining Corning in 2010, Diaz worked as a research and development engineer for Rymsa, an antenna and RF device manufacturer, and as a network supervisor for Vodafone Spain. Diaz graduated with honours from the University of Cantabria, Spain, with a Bachelor of Science and a Master of Science in Telecommunications Engineering. She also holds a Master of Business and Marketing from Griffith University, Australia. Vanesa Diaz, Market Development Manager, EMEA, Corning Optical Communications,

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